My name is Joseph Linaschke. I'm a photographer, educator, entrepreneur.

This is what I do.

PhotoJoseph Studios

As a "photographic storyteller", the majority of my work is commercial and portraiture. Under the commercial banner I've had the opportunity to shoot just about everything, from lifestyle to dance to landscape to travel to wildlife to race car drivers and more! My favorite thing to shoot? Something new. I love a challenge.

My studio is in Ashland, Oregon, on the south end of town.

Clients include Apple, Mercedes-Benz, the artist Seal, the U.S. Army Reserves, and many other businesses of all sizes.

View my portfolio at


Week of… Series

Every week I share an image a day based on a weekly theme, usually pulling from my archives. You can follow these as they are posted on any of the social networks (Facebook, Instagram, etc.)… just head over to your favorite one, look up @PhotoJoseph and watch for hashtag #PhotoJosephWeekOfSeries.

You can also purchase prints of many of the daily images.



PhotoApps.Expert is a resource for photography apps tips, tutorials, training and presets, supporting Lightroom, Capture One, Aperture, Apple Photos and any number of iOS and Android photography tools. Anyone who enjoys photography will find something for themselves on this site!

The site was originally launched in 2010 as, and with the demise of Aperture has evolved to support the growing excitement around photography.


Print Gallery

Currently, a collection of my prints are hanging at Liquid Assets Wine Bar in Ashland, Oregon. Each print is 30 inches tall or wide, and are beautifully printed on metal. Seeing them on screen is one thing, but seeing them printed is another entirely. If you can't make it to the gallery in person but are interested in purchasing print, please let me know.


Online Training

I am the author of a popular and growing online photography training library at, with titles such as "Photography 101" (an introduction to photography course), "Photography 101: Shooting Macros and Close-Ups", and the most recent "Photography 101: Shooting in Low Light". If you're not already a member, grab a 10-day free trial.


LUMIX Luminary

In 2014, I had the honor of being invited as the final member to a team of twelve "Luminary" photographers for the Panasonic LUMIX brand. We represent the LUMIX cameras, presenting at trade shows and road shows around the country. Naturally, LUMIX cameras are my primary gear for shooting these days. You can follow our work at the LumixLounge.


Real Estate Photos

I launched as a one-stop-shop for realtors looking for photography in the Rogue Valley. If you have a house to sell, great photos make a difference. Check in and see what we have to offer!


Several years ago I was invited to present at an Apple Distinguished Educators (A.D.E.) conference in Singapore, then at others around the globe. Those conferences led to opportunities throughout the world to work directly with schools, where I've spent anywhere from a single day to multiple weeks with their students and faculty, integrating photography into their curriculum. I've had the pleasure of working with private schools in Shanghai, Beijing, Bangkok, Hong Kong, California, British Columbia and Jeju, South Korea. Check out this video slideshow from the Chinese International School in Hong Kong.



I've been a BNI member (Business Networking International) for over two years, initially at Ashland Business Connections and now at Rogue Valley Professionals in Medford. Tap the BNI logo to read my GAINS profile.

Ashland Chamber

As a resident of Ashland, Oregon, I'm a member of the local Chamber of Commerce. We have weekly "Greeters" meetings every Friday morning at a different local business. Stop by sometime!


5 Day Deal

I'm honored to have been included two years in a row in the "5 Day Deal", a sale of epic proportions where about $2,000 in photography-related training, presets and more are sold for just $89, but only, as the name implies, for five days. In the first sale we raised $40,00 for charity. In the second, we raised over $200,000! If you want to be notified of the next deal, sign up for my newsletter and be sure to choose the 5 Day Deal segment (and any others you want).



  • 1980
    First SLR camera » Yashica FX-3 (age 7)
  • 1991–1996
    Cal Poly University, San Luis Obispo » B.S. in Art & Design, concentration Photography
  • 1996–2000
    MetaCreations, Inc. » Software Evangelist » Santa Barbara, CA, then Amsterdam, then London
  • 2000–2001
    CarbonBlack, LLC » Freelance Evangelist » London, UK
  • 2001–2009
    Apple, Inc. » Presenter, Producer, Photographer » Cupertino, CA
  • 2009–present
    PhotoJoseph Studios » Los Angeles, now Ashland, Oregon
  • 2010–present
    The Photos Expert (formerly ApertureExpert)


I've been a nomad since birth. I was born in Santa Barbara, California in 1973. When I was one, my family moved to Anaheim, CA where I remember being able to see the Disneyland fireworks from my bedroom window every night. At the age of five, in 1978, we moved to Madrid, Spain for my father's work. We remained in Madrid for seven years, living in three different homes where I attended three different schools.

At the age of 12 we returned to California, where my first year of American schooling was the eight grade. I attended Miraleste High School in Rancho Palos Verdes, CA, then on to University at Cal Poly, San Luis Obispo in 1991. I graduated Cal Poly in 1996 and immediately moved to Santa Barbara to work at MetaCreations (formerly MetaTools).

In 1997 the job took me to Amsterdam, where I lived for two years, then to London for another year. While living in London the company imploded and I was left without a job or a residence visa! I launched CarbonBlack with a friend, and we acted as freelance evangelists for tech companies without their own representation throughout Europe.

In 2000 due to visa restrictions I returned to the United States, where I ultimately found a job at Apple in Cupertino, CA in early 2001. I remained at Apple for eight years, until 2009, where I was part of the incredible growth of the applications division, and launch of Aperture, software for advanced and professional photographers.

In 2009 I left Apple to pursue my own photography career and moved to Los Angeles, CA. That summer I toured with Seal on the SOUL Tour and shot an ad campaign for Apple in Europe, kicking off the photography business quite nicely.

In 2010, I launched The site quickly became the world's #1 resource for Aperture users, but in 2014 Apple cancelled Aperture, with a promise to replace it with in 2015. I migrated the site to The Photos Expert and it's holding steady, waiting for the big release.

In the meantime I moved to Ashland, Oregon, with a one year stopover in South Carolina with my father. In 2013 I opened my photography studio, where I'm working today.

I currently live in Ashland, am married to Alenka Linaschke, a graphic designer, and have three children; a newborn boy, Yuri, my son Takoda, and daughter Sabrina.