PhotoJoseph Studios

As a "photographic storyteller", the majority of my work is commercial and portraiture, both still and video. Under the commercial banner I've had the opportunity to shoot just about everything, from lifestyle to dance to landscape to travel to wildlife to race car drivers and more! My favorite thing to shoot? Something new. I love a challenge.

My studio is in Ashland, Oregon, on the south end of town.

Clients include Apple, Mercedes-Benz, Panasonic, DxO, the artist Seal, the U.S. Army Reserves, and many other businesses of all sizes.

View my portfolio at




PhotoApps.Expert is a resource for photography apps tips, tutorials, training and presets, supporting Lightroom, Capture One, Aperture, Apple Photos and any number of iOS and Android photography tools. Anyone who enjoys photography, from working pro to avid enthusiast, will find something for themselves on this site!

The site was originally launched in 2010 as, and with the demise of Aperture has evolved to support the growing excitement around digital photography.


Beauty After Breast Cancer

I am the photographer on a multi-year book project titled "Beauty After Breast Cancer". This coffee table style book can be found in breast cancer centers around the world as a guiding light for those women about to undergo the terrifying process of breast cancer treatment. It is being created to show — through beautiful and compassionate stories and photos — that there is, in fact, beauty after breast cancer.

The book was released at the end of 2015, and is available now at


Print Gallery

Currently, a collection of my prints are hanging at Liquid Assets Wine Bar in Ashland, Oregon. Each print is 30 inches tall or wide, and are beautifully printed on metal. Seeing them on screen is one thing, but seeing them printed is another entirely. If you can't make it to the gallery in person but are interested in purchasing print, please let me know.


Online Training

I am the author of a popular and growing online photography training library at, with titles such as "Photography 101" (an introduction to photography course), "Photography 101: Shooting Macros and Close-Ups", and "Shooting in Low Light"., and most recently, the ongoing "The DIY Photographer" series.  If you're not already a member, grab a 10-day free trial.


LUMIX Luminary

In 2014, I had the honor of being invited to join the "Luminary" photographers for the Panasonic LUMIX brand. We represent the LUMIX cameras, presenting at trade shows and road shows around the country. Naturally, LUMIX cameras are my primary gear for shooting these days. You can follow our work at the LumixLounge.


Real Estate Photos

I launched as a one-stop-shop for realtors looking for photography in the Rogue Valley. If you have a house to sell, great photos make a difference. Check in and see what we have to offer!


Several years ago I was invited to present at an Apple Distinguished Educators (A.D.E.) conference in Singapore, then at others around the globe. Those conferences led to opportunities throughout the world to work directly with schools, where I've spent anywhere from a single day to multiple weeks with their students and faculty, integrating photography and digital storytelling into their curriculum. I've had the pleasure of working with private schools in Shanghai, Beijing, Bangkok, Hong Kong, California, British Columbia and South Korea. Check out this video slideshow from the Chinese International School in Hong Kong.


Ashland Chamber

As a resident of Ashland, Oregon, I'm a member of the local Chamber of Commerce. We have weekly "Greeters" meetings every Friday morning at a different local business. Stop by sometime!


5 Day Deal

I'm honored to have been included two years in a row in the "5 Day Deal", a sale of epic proportions where about $2,000 in photography-related training, presets and more are sold for just $89, but only, as the name implies, for five days. In the first sale we raised $40,00 for charity. In the second, we raised over $200,000! If you want to be notified of the next deal, sign up for my newsletter and be sure to choose the 5 Day Deal segment (and any others you want).



  • 1980
    First SLR camera » Yashica FX-3 (age 7)
  • 1991–1996
    Cal Poly University, San Luis Obispo » B.S. in Art & Design, concentration Photography
  • 1996–2000
    MetaCreations, Inc. » Software Evangelist for digital imaging technologies » Santa Barbara, CA, then Amsterdam, then London
  • 2000–2001
    CarbonBlack, LLC » Freelance Evangelist for digital imaging technologies » London, UK
  • 2001–2009
    Apple, Inc. » Presenter, Producer, Photographer » Cupertino, CA
  • 2009–present
    PhotoJoseph Studios » Ashland, Oregon (originally Los Angeles, CA)
  • 2010–present
    PhotoApps.Expert (formerly ApertureExpert)


I've been a nomad since birth. I was born in Santa Barbara, California in 1973. When I was one, my family moved to Anaheim, CA where I remember being able to see the Disneyland fireworks from my bedroom window every night. At the age of five, in 1978, we moved to Madrid, Spain for my father's work. We remained in Madrid for seven years, living in three different homes where I attended three different schools, including the IB (International Baccalaureate) school ASM (American School of Madrid).

At the age of 12 we returned to California, where my first year of American schooling was the eight grade. I attended Miraleste High School in Rancho Palos Verdes, CA, then on to University at Cal Poly, San Luis Obispo in 1991 to formally study photography. I graduated Cal Poly in 1996 and immediately moved to Santa Barbara to work at MetaCreations (formerly MetaTools), a software company that played a key role in the digital imaging revolution in the late '90s.

In 1997 the job took me to Amsterdam, where I lived for two years, then to London for another year. While living in London the company imploded and I was left without a job or a residence visa! I launched CarbonBlack with a friend, and we acted as freelance evangelists for tech companies without their own representation throughout Europe, wrote for a variety of tech magazines, as well as presented for larger companies such as Apple and Wacom.

In 2000 due to visa restrictions I had to return to the United States, where I ultimately found a job at Apple in Cupertino, CA in early 2001. I remained at Apple for eight years, until 2009, where I was part of the incredible growth of the applications division, and the launch of Aperture; software for advanced and professional photographers.

In 2009 I left Apple to pursue my own photography career and moved to Los Angeles, CA. That summer I toured with Seal on the SOUL Tour and shot an ad campaign for Apple in Europe, kicking off the photography business quite nicely.

In 2010, I launched The site quickly became the world's #1 resource for Aperture users, but in 2014 Apple cancelled Aperture, with a promise to replace it with in 2015. I migrated the site to PhotoApps.Expert, where we support all types of photography apps, and guide the amateur to pro photographer through the ever-growing software choices available today.

In the meantime I moved to Ashland, Oregon, and in 2013 opened my photography studio, where I'm working today.

I currently live in Ashland, am married to Alenka Linaschke, a graphic designer, and have three children; a newborn boy, Yuri, my son Takoda, and daughter Sabrina.